The Irish Pub in 2017 is a revitalised concept.
It is a concept that competes against the food and beverage concepts we see today. It is a concept that will stand the test of time. It is a concept that will compete against the likes of Netflix and it is a concept that will encourage people to socialise.
How the Irish Pub Company and McNally Design is leading in Bar, Pub and F&B Design and Build.
We take the best of old pub culture and integrate it with the trends of today.
We build an emotional connection to NEW AND OLD Ireland through recognisable and subliminal references
We stay true to Irish Pub culture BUT we are not bound by it.
We create places that encourages social outings.
Our pubs have NOT lost their identity, their authenticity, their ‘Irish-ness’, their atmosphere or their quality.
Some of the design trends from the Irish Pub Company and McNally Design in 2017:
We Involve the Customer. Today’s customers are educated and want to be educated in the product they are consuming and the concept they are experiencing.
We Tell the Story of the concept. We take customers on a journey. As soon as they enter the ‘story’, stress needs to dissipate and relaxation needs to set in.
We Satisfy the Brands. Now more than ever, customers want to know more about the brands they are consuming – we have seen the rise of craft beers, the resurgence of whiskey and now the explosion of gins on to the scene. People are more brand aware and want to be able to choose the brand rather than the product they like to consume. This has implications on design – brands, old and new, local and global need to be worked into design.
Through our revitalised Irish Pub designs, we have redefined the experience of our Irish-ness in a visual, tactile, textual and social way.
We encourage social interaction. We entice people to socialise by providing them with an environment and experience that is more attractive than staying in.
We bring authenticity to the fore. Now more than ever authenticity is important. We integrate the best parts of old pub culture and integrate it with the best of today.
The Irish Pub Company
Interior Design & Interior Fit-Out Worldwide