The food and beverage industry has competitors in all shapes and forms; from cheap alcohol offers in supermarkets to generations binge watching Netflix night after night; there are many attractive options to today’s potential customer!
We live in a flash in a pan society where people want a new and exciting experience to share on their social media night after night … so how can a bar, restaurant or pub compete for attention and business?
Creating a Competitive and Successful Food and Beverage Business in 2017 is about offering more.
Food and Beverage businesses need to offer the customer something more. It is essential to redefine social experiences within pubs, bars and restaurants.
Changing customer preferences are impacting on how we need to run our businesses. We need to offer customers an attractive alternative to staying in and compete against Netflix.
Successful restaurants and bars have not been simply about ‘eating and drinking’ for many years now – they are about the experience, an experience that is worth spending money on and an experience a customer wants to return to again and again.
No matter what type of experience a person is looking for, they need to be able to find it… Some people want to sit at bar and meet strangers, some want to chill with friends, some want entertainment, some want to dine and some just want to enjoy a quiet pint and contemplate life.
“Great design will provide new ways of socialising and will help people interact. We need to entice people to socialise by providing them with an environment and experience that is more attractive than staying in. The trends in modern food and beverage design that we are currently implementing at the Irish Pub Company will offer this.
We know what customers want is a memorable experience. Whatever a customer is there for, when they enter a bar or restaurant, they need to relax and all stress needs to dissipate – this can be achieved through expert design that works in tandem with efficient operations and management.
We are not changing the essentials rather it is redefining the experience to reflect what people want today. Tradition is very much front and centre of our minds when designing an Irish Pub BUT we are not bound by it! ” Anna McNally, Irish Pub Company
Through our designs, the Irish Pub Company and McNally Design tell the story of the products, involve and educate customers. We fuse local and global in terms of offering and experience. We enable operators to offer new products and capture the consumer trends.
Whether your preferred style is a traditional Irish Pub, a contemporary style bar, a whiskey bar, a 21st century food and beverage outlet or all the above tied into one concept be sure to hire an expert design team to create a concept that is a working business for you.
At the Irish Pub Company and McNally Design, our team create working pub and bar businesses that integrate 21st century trends; creating a competitive and successful business in 2017