Category Archives: Food and Beverage Design

Mel McNally, Irish Pub Company on the Evolving Pub Customer!

  This year, the Irish Pub Company carried out a large body of research for Guinness, examining the factors negatively impacting on the Irish Pub Concept and presenting solutions to these issues.  

One of the main issues facing the Irish Pub is evolving customer preferences.

The downturn in the Irish economy had a huge impact on...