How to Choose a Theme for a Pub in Sweden

The first step in choosing a pub theme is understanding who your customers will be. Are you targeting young professionals, families, or perhaps an older crowd? Understanding your audience helps in selecting a theme that will appeal to them, whether it’s a traditional Irish pub, a trendy sports bar, or a cozy gastro-pub.

Personal Anecdote: When designing Punch Tarmey’s in the UK, we specifically targeted sports enthusiasts and families, creating distinct areas within the pub that catered to each group. This approach can be tailored to Sweden by incorporating local preferences, such as a love for live music or a family-friendly dining experience.

In Sweden, there’s a strong appreciation for designs that incorporate local culture and values, such as sustainability and simplicity. We recommend incorporating Scandinavian design elements like clean lines, natural wood, and neutral colors into the pub theme. This can be combined with traditional pub features to create a unique, locally resonant atmosphere.

External Reference: According to Visit Sweden, Swedes value environments that feel both cozy and functional, aligning perfectly with the traditional pub experience enhanced by local design sensibilities.

One of the most popular themes is the traditional Irish or English pub, known for its dark wood finishes, vintage decor, and a warm, inviting atmosphere. This theme works well in Sweden, especially in cities where there’s an appreciation for classic European styles.

Case Study: For our Durty Nelly’s project in Canada, we successfully brought a slice of authentic Irish hospitality by integrating traditional elements such as reclaimed wood, vintage signage, and authentic pub artifacts, creating a space that felt like a true home away from home.

For a more contemporary take, consider blending traditional pub elements with modern Scandinavian design. This can involve using lighter woods, open spaces, and minimalist decor, which can appeal to Sweden’s preference for simplicity and functionality.

Personal Anecdote: In our work on Shannigans at The Inn at Dromoland, we adapted traditional pub elements with modern design trends, incorporating light fixtures and seating that were both comfortable and visually appealing. A similar approach in Sweden could involve modern furniture paired with traditional pub features.

For something completely different, consider a themed pub that goes beyond the traditional. Ideas like a Viking-inspired pub or a sports bar with local team memorabilia can create a niche market. Themed pubs often stand out because they offer a unique experience, making them memorable and attractive to a broad audience. Like some of our best pubs in Ireland such a Johnny Foxes, Which is a beautiful pub sitting on the green hills of Wicklow along narrow back roads. Johnny Foxes pays  homage to Irish traditions with old photos of farmers, families, and people at pub which were the community hubs of Ireland. It also has lots of antique pieces and dark snugs as well as stunning outdoor seating for when the sun shines in Ireland. No better place!

External Reference: As noted by The Local Sweden, themed bars and pubs are increasingly popular, offering something distinct that draws in patrons looking for a unique night out.

The layout and location of your pub play significant roles in determining the best theme. A small, intimate venue might suit a traditional pub style, while a larger, more open space could better accommodate a sports bar or modern pub theme. Consider the flow of foot traffic, access to outdoor areas, and how the space can be arranged to enhance the customer experience.

You also want your layout to work with the feeling you want people to get from your pub. This is determined by many factors. The best way to explain is with an example. Our recent project Wexford Pub, in Savannah is a large space so we had room to explore and use various themes under one roof, it almost feels like a museum for Irish pubs.

Choosing a theme for a pub in Sweden is about finding the right balance between tradition and local flavor. Whether you opt for a classic Irish pub, a modern Scandinavian twist, or a completely unique concept, the key is to create a space that resonates with your target audience and stands out in the market. At the Irish Pub Company, we have the expertise and experience to help you bring your vision to life, blending authentic pub elements with design principles that reflect the best of Swedish culture.