According to the Irish Whiskey Association, Irish whiskey exports have grown by 220% since 2003. It is now valued at €350 million. And it is claimed the value of Irish Whiskey exports will double over the next five years.
In tandem with this development is the rise of the educated and savvy customer, one that wants to learn and experience new tastes and products on an ongoing basis.
Publicans are, or if they are not, they should be, thinking of how to capitalise on the Whiskey trend and the stunning whiskeys available on the market.
A Whiskey Bar addition to any location; a hotel, a restaurant, a club or a pub is an exciting prospect with huge potential.
Take an existing Irish bar and transform by adding a dramatic spirit bar. With distinct areas for gathering and meeting spaces created by adding and designing a contemporary feel around a salvaged Irish Bar which brings old Ireland to the new experience of ‘the tasting room’.
Notable Developments in the Whiskey Sector
This resurgence in the popularity of whiskey has meant the rise of many exciting developments in the sector
• The Japanese have sent whiskey to space! The International Space Station has been sent some whiskey samples for an experiment to test if spirits mellow at the same pace in microgravity as they do on earth! Read more here!
• The first ever Irish Whiskey Museum has opened in Dublin and is proving hugely popular to locals and tourists alike; the visitor and tasting experience makes the Irish Whiskey Museum a must see attraction to learn about the history of whiskey. The Irish Pub Company designed and fitted out the Irish Whiskey Museum – you can check it out here.
• The first new distillery in Dublin for over 125 years has been opened by Teeling Whiskey. It is the only operational distillery in the city. Read more about the Teeling Whiskey Distillery here.