The Irish Pub Company are future proofing the Irish Pub Concept.
As the original creators of the Irish Pub Concept and the Official Partner of the Guinness Irish Pub Concept the Irish Pub Company are thought leaders, design leaders and market leaders.
While there are many authentic, design led Irish pubs doing a great job nowadays – there are many that are not and that is a neglected opportunity for Ireland and a risk to the future of the Irish Pub. Mel, our CEO and the creator of the Irish Pub Concept, recently presented on the challenges facing the Authentic Design Led Irish Pub and how to counteract these issues
Challenges Facing the Irish Pub
~ Outdated and Copycat Designs
~ Themed Pubs
~ Strongly Branded Competitors
~ Changing Customer Influences
~ Evolving Demographic Factors
~ Evolving Beverage Influences
~ Some causing a Tarnished Reputation
Irish Pubs Needs To Evolve and Revitalise and Once Again Position Themselves as the Remarkable Business Opportunity to Operators and Investors. With beverage influences, demographic influences and changing customer preferences changing; capturing these influences in revitalised design is essential for the Irish Pub to remain a remarkable business opportunity.
The Irish Pub Company and McNally Design Team have revitalised the concept to excite the consumer, add value for the operator and to establish our Irish Pubs as beacons for quality.
Elements of our new designs (we can’t give it all away!) include a consumer centric approach, positioning brands in a stronger way, spaces for the social interaction patterns of today and the surprise.
We need to; rediscover the social aspect of the pub; compete with home entertainment and most importantly we need to keep surprising in a way that is worth paying for.
With the true essence of the Irish Pub being lost to other brands, it is time to refresh the concept with today’s influences in mind and once again position the authentic, design driven Irish Pubs of the world as a remarkable business opportunity.
Have we retained the IRISH? … Yes
Have we retained TRADITION? … Yes
Have we retained AUTHENTICITY? … Yes
For more information about the Irish Pub Company, our 21st Century Irish Pub and our revitalisation and refurbishment programmes contact our team using the links below.